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Sheena Tu Sheena Tu is the co-founder of Meshki Design Center, where she oversees the firm’s work across the fields. Passionate about all aspects of design, she specializes in web design and development, as well as presentation creation and implementation, on behalf of a wide range of clients.

Prior to founding Meshki, Sheena spent nearly a decade helping clients with many forms of design initiatives, including branding, presentations, motion graphics, video editing, UI/UX design, web programming and development, 3D design, and much more. Through creative thinking, technical design prowess, and an outside the box approach, Sheena continues to push herself with each and every project.

While it may sound a bit cliché, design truly runs in Sheena’s blood. Her father has spent his professional life as an interior designer and businessman, and her grandfather was an accomplished artist, painter, illustrator, and Art Director for a prestigious newspaper in Southern China. In fact, her grandfather’s art was one of her first sources of design inspiration and she often reflects on his work as she thinks about her own projects.

Born and raised in Guangzhou, China, Sheena’s close-knit relationship with her parents and grandfather helped to mold her into the person she is today. As a child, she kept a regimented schedule that was teeming with competitive activities like swimming, track & field, roller-skating, board gaming, and playing musical instruments on both regional and international levels. Her mother and mentor, known for being endlessly patient and supportive, is responsible for helping to manage Sheena’s busy schedule and instilling in her the idea that competing was not about winning or losing; rather, it is about being part of the process and being the best that you can be.

These teachings from Sheena’s family have stuck with her and helped to propel her forward in her academic and professional career. She graduated from UC Davis with honors, where she earned a Bachelor of Arts in Sociology and Bachelor of Science in Textile & Clothing and, as well as a Master of Fine Arts focused on Design, Technology & Music. Through this educational background in diverse disciplines, Sheena found herself well-equipped to apply her knowledge to creatively solve contemporary real-world problems for businesses.

Mahan Soltanzadeh is the co-founder and co-CEO of Meshki Design Center, where he heads up all marketing and business development operations. Forward-thinking in his approach to leveraging new technologies in the design process, he also acts as the product manager for Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (XR) software development for the firm.

No matter the medium, Mahan specializes in taking design projects of all sizes from the conceptual stage all the way through final production. His world-class technical expertise includes visual ideation and technical software, including 2D, 3D, CAD and BIM applications and visual programming for 3D animations, simulations, and VFX. His passion for design and making the world a better place has also inspired him to focus his future efforts to utilize AI and robotics to tackle the issues of homelessness and assisted living by applying principles of sustainable design.

A rising star in the industry, Mahan’s work has been featured in prominent international design competitions and trade shows across the globe. Always one to think creatively and solve problems, he approaches each project with excitement and vigor as he helps to bring Meshki’s vision to life and to the forefront of the design industry.

As a child in Tehran, Mahan harnessed his youthful energy into a passion for design through illustration and painting. His focus and attention to the smallest details were evident dating back to his earliest drawings of beloved animals as a young child. As he grew older, he became an avid handballer, soccer player, bodybuilder, meditator, and student of martial arts. To this day, Mahan practices several martial arts styles and applies the discipline learned over the years from this craft to his professional work as a world-class designer.

A lifelong learner, Mahan holds several undergraduate and graduate degrees from the prestigious Azad University of Art & Architecture in the fields of graphic design, interior architecture, and environmental design. Prior to and during his formal design education, he cut his teeth in the business world through sales and marketing roles, and as an entrepreneur specializing in branding, advertising, trade show, interior and architectural design and construction, and commercial exhibit organization.

With this robust educational and professional background, he moved to the U.S. and taught courses on Commercial Exhibition Design before transitioning back into his professional career where he has expanded his work in a variety of design-related fields, including lighting design, education, and software development with a keen focus on AR and VR.

Sahoko Yui is a consultant for Meshki Design Center, specializing in user experience research, design, and development. She combines academic experience with skill sets gained from the completion of real-world, practical projects to deliver immense value to Meshki’s clients.

Based in the San Francisco Bay Area, Sahoko uses qualitative methods to validate emerging technologies and create user research-driven designs. She employs this approach as she partners with Meshki’s design, development, and engineering teams to deliver product design features and roadmaps to develop products and services for clients. Her extensive research and development skills and hands-on projects have laid the foundation for our future endeavors in the mentioned fields. Sahoko also aids Meshki with its ambitions for developing cutting-edge solutions for assisted living design and tackling the important issue of houselessness using AI, robotic technology, and applying sustainable design principles.

Sahoko has extensive experience in landscape architectural design and research. While completing her Ph.D. in Geography at the University of California, Davis, she assisted the team at Meshki with several design, planning, and research projects in this space. One of these projects was the complete landscape design of Cruess Hall at UC Davis. With her input, the team came up with several innovative ideas, including the design of adaptive furniture for students to use on campus and the creation and presentation of ReFrame, which is UC Davis Design Department’s installation prototype for the prestigious Sofa Chicago event.

Continued collaboration between Sahoko and the team at Meshki has resulted in several successful projects over the years, and her expertise in this space presents a great opportunity for clients looking to bring their visions to life.

Cardiac Signaling Lab

  • Experience,  Brand
  • 2020 - Present
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Presenting Heart Research 

Translate research ideas into a captivating visual identity across touchpoints

As the Creative Director for Cardiac Signaling Lab, my primary responsibility is to oversee the creative vision of the brand. I work closely with the lab's research team to ensure that our innovative methods and findings are effectively communicated to our audience through various mediums such as visual and digital media, presentations, and publications. My role is crucial in translating the technical aspects of our research into clear and compelling visual and creative communications that are accessible to our target audience.

01
Branding
BRAND STORY

Innovating to Understand the Heart's Dynamic Power

Cardiac Signaling Lab understands the heart's importance in sustaining life and sees it as an engine that powers our bodies. By utilizing experimental and innovative methods, we strive to better understand the dynamic muscle and signaling mechanisms of the heart. Comprised of experts in the field, our team is dedicated to advancing our understanding of the heart's complex signaling pathways to develop new therapies and treatments for those with heart disease. At Cardiac Signaling Lab, we are proud to be at the forefront of cutting-edge research and innovation in the field of cardiology.

Logo

As cardiac research is the main focus of the lab, the logo includes a heart and the letters CS, which is short for Cardiac Signaling. We also visualized the ebb and flowing nature of the ocean when designing the logo. The logo elements represent the fluidity of the heart, and the positive and negative spaces create depth, just like the dynamic ocean waves.​

Color Palette

Vibrant colors represent the energy of the heart. To visualize the idea, the blue tone represents an increase in tension/load on the heart. As Ca2+ and other elements are produced in tones of red and purple, it brings warmth and balance to the cardiovascular system. The warmth also represents the heart, whereas the cool tones bring in the dynamic connection with the ocean.

Cardiac Red
#CC2E43
Light Pink
#FF9EAB
Accent Yellow
#FFC638
Ocean Blue
#0067CB
Vibrant Purple
#563CAC
Light Green
#00B050

Typography

We landed on a very clean and modern font to show the integrity and innovation
of the lab. The ocean is seen as a refreshing, serene place by many, so keeping the
typography simple helps to give space for the research findings to take center
stage.

Outfit
Light
Outfit
SemiBold
02
Customized 3D Visualization​

By utilizing our tools and resources at our agency, we customized and rendered a 3D cardiovascular system. The cooler tone on the right represents an increase in tension/load on the heart. As Ca2+ and other elements are produced in the form of colorful smoke, it brings warmth and balance to the cardiovascular system. The design was featured in the Journal of Physiology in April 2020.

Publication: Cover Design for Journal of Philosophy
03
Presentation
Design

The research at Cardiac Signaling Labs drives innovation and we wanted to do the same with the visual options to showcase the research. We utilized our visual identity guidelines and the visualizations by Cardiac Signaling Lab to bring the research alive and make it more interactive.​

04
Web Design & Development

To tie everything together with our work on presenting Cardiac Signaling Lab’s research, we continuously collaborate with our client to create a website. We weave the visual identity guidelines with their innovative research findings to bring engagement to the original research they are doing.

Credits

Client
Cardiac Signaling Lab

Agency
Meshki

Year
2020 - present

Role
Executive Creative Director