Reimagine tech solutions for the financial system
As the creative director for Libum's digital marketing efforts, my role in the Mars migration metaphor campaign was to oversee the development and implementation of a creative strategy that effectively communicated the message to our target audience. I worked with the marketing team to craft a compelling story that showcased how Libum's innovative platform helped credit unions reach new heights of success and be at the forefront of the industry's "migration" to a more modern and futuristic financial landscape. We were able to effectively communicate Libum's value proposition and inspire credit unions to be part of the "new frontier" of the financial industry.
Join the migration to financial innovation
At Libum, our commitment to empowering credit unions to reach new heights of success is reflected in our use of the Mars migration metaphor. Our advanced platform streamlines operations and improves workflows, representing the "vehicle" that credit unions need to join the "migration" to a more modern and futuristic financial landscape. We aim to inspire credit unions to be part of the migration to a better future by delivering innovative solutions that help them reach their full potential.
The logo symbol resembles the database, representing Libum's tech-driven solutions for credit unions.
Libum means cake in Latin. Vibrant shades of blue with of the logo resemble the icing on the cake - Libum's simplistic and modern software that empowers its credit union members.
Vibrant colors represent the agile and modern technology approach that Libum brings to the table.
Clean and friendly typography elevates Libum's modern approach to solve problems for its members.
Reach New Heights with Libum - The Limitless Credit Union Platform
To promote Libum as the ultimate credit union platform that can help credit unions streamline their workflows, improve their operational efficiencies, access beautiful analytics, and prompt potential leads in real-time.
Credit union executives, board members, and staff looking for a better platform to improve their operations, grow their membership, and increase their profitability.
Highlight the benefits of Libum
Create engaging and informative content that emphasizes the benefits of Libum, such as its ability to improve operational efficiencies, streamline workflows, and provide beautiful visuals on membership analytics.
Use Metaphor of Human Migration to Mars
Incorporate the metaphor of human migration to Mars in the visual elements of the campaign, representing Libum's innovative approach to technology solutions.
Utilize Digital Ads
Adopt Google Ads can increase online visibility, drive traffic to our website, and help us to effectively reach our target audience with targeted and personalized messages.
Leverage Social Media
Use social media platforms like LinkedIn, Twitter, and Facebook to target the relevant audience, increase brand awareness, and generate leads.
Offer Free Demos
Offer free demos to potential customers to showcase the quality and reliability of Libum's platform.
Meshki Design Center
Executive Creative Director