00%
Loading...
Back

Sheena Tu Sheena Tu is the co-founder of Meshki Design Center, where she oversees the firm’s work across the fields. Passionate about all aspects of design, she specializes in web design and development, as well as presentation creation and implementation, on behalf of a wide range of clients.

Prior to founding Meshki, Sheena spent nearly a decade helping clients with many forms of design initiatives, including branding, presentations, motion graphics, video editing, UI/UX design, web programming and development, 3D design, and much more. Through creative thinking, technical design prowess, and an outside the box approach, Sheena continues to push herself with each and every project.

While it may sound a bit cliché, design truly runs in Sheena’s blood. Her father has spent his professional life as an interior designer and businessman, and her grandfather was an accomplished artist, painter, illustrator, and Art Director for a prestigious newspaper in Southern China. In fact, her grandfather’s art was one of her first sources of design inspiration and she often reflects on his work as she thinks about her own projects.

Born and raised in Guangzhou, China, Sheena’s close-knit relationship with her parents and grandfather helped to mold her into the person she is today. As a child, she kept a regimented schedule that was teeming with competitive activities like swimming, track & field, roller-skating, board gaming, and playing musical instruments on both regional and international levels. Her mother and mentor, known for being endlessly patient and supportive, is responsible for helping to manage Sheena’s busy schedule and instilling in her the idea that competing was not about winning or losing; rather, it is about being part of the process and being the best that you can be.

These teachings from Sheena’s family have stuck with her and helped to propel her forward in her academic and professional career. She graduated from UC Davis with honors, where she earned a Bachelor of Arts in Sociology and Bachelor of Science in Textile & Clothing and, as well as a Master of Fine Arts focused on Design, Technology & Music. Through this educational background in diverse disciplines, Sheena found herself well-equipped to apply her knowledge to creatively solve contemporary real-world problems for businesses.

Mahan Soltanzadeh is the co-founder and co-CEO of Meshki Design Center, where he heads up all marketing and business development operations. Forward-thinking in his approach to leveraging new technologies in the design process, he also acts as the product manager for Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (XR) software development for the firm.

No matter the medium, Mahan specializes in taking design projects of all sizes from the conceptual stage all the way through final production. His world-class technical expertise includes visual ideation and technical software, including 2D, 3D, CAD and BIM applications and visual programming for 3D animations, simulations, and VFX. His passion for design and making the world a better place has also inspired him to focus his future efforts to utilize AI and robotics to tackle the issues of homelessness and assisted living by applying principles of sustainable design.

A rising star in the industry, Mahan’s work has been featured in prominent international design competitions and trade shows across the globe. Always one to think creatively and solve problems, he approaches each project with excitement and vigor as he helps to bring Meshki’s vision to life and to the forefront of the design industry.

As a child in Tehran, Mahan harnessed his youthful energy into a passion for design through illustration and painting. His focus and attention to the smallest details were evident dating back to his earliest drawings of beloved animals as a young child. As he grew older, he became an avid handballer, soccer player, bodybuilder, meditator, and student of martial arts. To this day, Mahan practices several martial arts styles and applies the discipline learned over the years from this craft to his professional work as a world-class designer.

A lifelong learner, Mahan holds several undergraduate and graduate degrees from the prestigious Azad University of Art & Architecture in the fields of graphic design, interior architecture, and environmental design. Prior to and during his formal design education, he cut his teeth in the business world through sales and marketing roles, and as an entrepreneur specializing in branding, advertising, trade show, interior and architectural design and construction, and commercial exhibit organization.

With this robust educational and professional background, he moved to the U.S. and taught courses on Commercial Exhibition Design before transitioning back into his professional career where he has expanded his work in a variety of design-related fields, including lighting design, education, and software development with a keen focus on AR and VR.

Sahoko Yui is a consultant for Meshki Design Center, specializing in user experience research, design, and development. She combines academic experience with skill sets gained from the completion of real-world, practical projects to deliver immense value to Meshki’s clients.

Based in the San Francisco Bay Area, Sahoko uses qualitative methods to validate emerging technologies and create user research-driven designs. She employs this approach as she partners with Meshki’s design, development, and engineering teams to deliver product design features and roadmaps to develop products and services for clients. Her extensive research and development skills and hands-on projects have laid the foundation for our future endeavors in the mentioned fields. Sahoko also aids Meshki with its ambitions for developing cutting-edge solutions for assisted living design and tackling the important issue of houselessness using AI, robotic technology, and applying sustainable design principles.

Sahoko has extensive experience in landscape architectural design and research. While completing her Ph.D. in Geography at the University of California, Davis, she assisted the team at Meshki with several design, planning, and research projects in this space. One of these projects was the complete landscape design of Cruess Hall at UC Davis. With her input, the team came up with several innovative ideas, including the design of adaptive furniture for students to use on campus and the creation and presentation of ReFrame, which is UC Davis Design Department’s installation prototype for the prestigious Sofa Chicago event.

Continued collaboration between Sahoko and the team at Meshki has resulted in several successful projects over the years, and her expertise in this space presents a great opportunity for clients looking to bring their visions to life.

Libum

  • Brand
  • 2020
keyboard_arrow_down

The Future of Credit Union

Reimagine tech solutions for the financial system

As the creative director for Libum's digital marketing efforts, my role in the Mars migration metaphor campaign was to oversee the development and implementation of a creative strategy that effectively communicated the message to our target audience. I worked with the marketing team to craft a compelling story that showcased how Libum's innovative platform helped credit unions reach new heights of success and be at the forefront of the industry's "migration" to a more modern and futuristic financial landscape. We were able to effectively communicate Libum's value proposition and inspire credit unions to be part of the "new frontier" of the financial industry.

01
Branding
BRAND STORY

Join the migration to financial innovation

At Libum, our commitment to empowering credit unions to reach new heights of success is reflected in our use of the Mars migration metaphor. Our advanced platform streamlines operations and improves workflows, representing the "vehicle" that credit unions need to join the "migration" to a more modern and futuristic financial landscape. We aim to inspire credit unions to be part of the migration to a better future by delivering innovative solutions that help them reach their full potential.

Logo

The logo symbol resembles the database, representing Libum's tech-driven solutions for credit unions. 

Libum means cake in Latin. Vibrant shades of blue with of the logo resemble the icing on the cake - Libum's simplistic and modern software that empowers its credit union members.

Color Palette

Vibrant colors represent the agile and modern technology approach that Libum brings to the table.

Libum Blue
#436BFA
Medium Blue
#00A6FF
Vibrant Blue
#07D9F5
Vibrant Teal
#0FCAB7
Vibrant Magenta
#E058B7
Dark Purple
#280752

Typography

Clean and friendly typography elevates Libum's modern approach to solve problems for its members.

Icons

02
Advertising Campaign
BRAND STRATEGY

Title

Reach New Heights with Libum - The Limitless Credit Union Platform

Objective

To promote Libum as the ultimate credit union platform that can help credit unions streamline their workflows, improve their operational efficiencies, access beautiful analytics, and prompt potential leads in real-time.

Target Audience

Credit union executives, board members, and staff looking for a better platform to improve their operations, grow their membership, and increase their profitability.

Strategy

Highlight the benefits of Libum

Create engaging and informative content that emphasizes the benefits of Libum, such as its ability to improve operational efficiencies, streamline workflows, and provide beautiful visuals on membership analytics.

01

Use Metaphor of Human Migration to Mars

Incorporate the metaphor of human migration to Mars in the visual elements of the campaign, representing Libum's innovative approach to technology solutions.

02

Utilize Digital Ads

Adopt Google Ads can increase online visibility, drive traffic to our website, and help us to effectively reach our target audience with targeted and personalized messages.

03

Leverage Social Media

Use social media platforms like LinkedIn, Twitter, and Facebook to target the relevant audience, increase brand awareness, and generate leads.

04

Offer Free Demos

Offer free demos to potential customers to showcase the quality and reliability of Libum's platform.

05

Credits

Client
Libum

Agency
Meshki

Year
2020

Role
Executive Creative Director