UC Davis Venture Catalyst
Design and Marketing Strategies for UC Davis Venture Catalyst
As a creative director, I was responsible for successfully implementing the UC Davis Venture Catalyst brand, ensuring that all branding materials effectively communicated the brand message and visual identity.
The Big Event
The UC Davis Venture Catalyst Biotech Innovation Gallery (BIG) startup showcase event was a platform for UC Davis-associated biotech startups to receive directed business training, mentorship, and support resources. Involved in the design and creation of materials for this event, including banners and pitch deck templates.
Designed pop-up marketing banners for the 20 participating startup companies in the UC Davis Biotech Innovation Gallery showcase event. These banners were an essential part of the branding and marketing efforts for the event.
Collaborated with the Associate Vice Chancellor in Innovation and Technology Communication on various aspects of apparel design. This included designing the Venture Catalyst logo and implementing the logo embroidery on flatback rib zip pullovers. The agency helped create a cohesive brand image for the Venture Catalyst.
Worked with faculty, student and staff innovators, and university-associated entrepreneurs to develop and maintain a consistent visual identity and message for the Venture Catalyst. Was responsible for designing and creating marketing and communication materials that were effective in conveying the brand's message and visual identity.
Developed a branding handbook with content writing and graphic layout guidance on creating a logo for the Venture Catalyst brand. This handbook was targeted at university-associated entrepreneurs and graphic designers who wanted to create a logo for their brand.
Created templates in Word and PowerPoint for both internal and external communication. Also provided structured coaching and guidance on visual communications and graphic design to faculty, student and staff innovators, and university-associated entrepreneurs. This ensured that all communication materials were consistent with the Venture Catalyst's visual identity and message.
Responsible for developing pitch deck templates for Venture Catalyst presentations. Also created customized pitch deck designs for individual companies and designed the graphic layout for Venture Catalyst presentations. The design work ensured that the presentations were effective in conveying the brand message and visual identity.
UC Davis Venture Catalyst
Meshki Design Center