00%
Loading...
Back

Sheena Tu Sheena Tu is the co-founder of Meshki Design Center, where she oversees the firm’s work across the fields. Passionate about all aspects of design, she specializes in web design and development, as well as presentation creation and implementation, on behalf of a wide range of clients.

Prior to founding Meshki, Sheena spent nearly a decade helping clients with many forms of design initiatives, including branding, presentations, motion graphics, video editing, UI/UX design, web programming and development, 3D design, and much more. Through creative thinking, technical design prowess, and an outside the box approach, Sheena continues to push herself with each and every project.

While it may sound a bit cliché, design truly runs in Sheena’s blood. Her father has spent his professional life as an interior designer and businessman, and her grandfather was an accomplished artist, painter, illustrator, and Art Director for a prestigious newspaper in Southern China. In fact, her grandfather’s art was one of her first sources of design inspiration and she often reflects on his work as she thinks about her own projects.

Born and raised in Guangzhou, China, Sheena’s close-knit relationship with her parents and grandfather helped to mold her into the person she is today. As a child, she kept a regimented schedule that was teeming with competitive activities like swimming, track & field, roller-skating, board gaming, and playing musical instruments on both regional and international levels. Her mother and mentor, known for being endlessly patient and supportive, is responsible for helping to manage Sheena’s busy schedule and instilling in her the idea that competing was not about winning or losing; rather, it is about being part of the process and being the best that you can be.

These teachings from Sheena’s family have stuck with her and helped to propel her forward in her academic and professional career. She graduated from UC Davis with honors, where she earned a Bachelor of Arts in Sociology and Bachelor of Science in Textile & Clothing and, as well as a Master of Fine Arts focused on Design, Technology & Music. Through this educational background in diverse disciplines, Sheena found herself well-equipped to apply her knowledge to creatively solve contemporary real-world problems for businesses.

Mahan Soltanzadeh is the co-founder and co-CEO of Meshki Design Center, where he heads up all marketing and business development operations. Forward-thinking in his approach to leveraging new technologies in the design process, he also acts as the product manager for Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (XR) software development for the firm.

No matter the medium, Mahan specializes in taking design projects of all sizes from the conceptual stage all the way through final production. His world-class technical expertise includes visual ideation and technical software, including 2D, 3D, CAD and BIM applications and visual programming for 3D animations, simulations, and VFX. His passion for design and making the world a better place has also inspired him to focus his future efforts to utilize AI and robotics to tackle the issues of homelessness and assisted living by applying principles of sustainable design.

A rising star in the industry, Mahan’s work has been featured in prominent international design competitions and trade shows across the globe. Always one to think creatively and solve problems, he approaches each project with excitement and vigor as he helps to bring Meshki’s vision to life and to the forefront of the design industry.

As a child in Tehran, Mahan harnessed his youthful energy into a passion for design through illustration and painting. His focus and attention to the smallest details were evident dating back to his earliest drawings of beloved animals as a young child. As he grew older, he became an avid handballer, soccer player, bodybuilder, meditator, and student of martial arts. To this day, Mahan practices several martial arts styles and applies the discipline learned over the years from this craft to his professional work as a world-class designer.

A lifelong learner, Mahan holds several undergraduate and graduate degrees from the prestigious Azad University of Art & Architecture in the fields of graphic design, interior architecture, and environmental design. Prior to and during his formal design education, he cut his teeth in the business world through sales and marketing roles, and as an entrepreneur specializing in branding, advertising, trade show, interior and architectural design and construction, and commercial exhibit organization.

With this robust educational and professional background, he moved to the U.S. and taught courses on Commercial Exhibition Design before transitioning back into his professional career where he has expanded his work in a variety of design-related fields, including lighting design, education, and software development with a keen focus on AR and VR.

Sahoko Yui is a consultant for Meshki Design Center, specializing in user experience research, design, and development. She combines academic experience with skill sets gained from the completion of real-world, practical projects to deliver immense value to Meshki’s clients.

Based in the San Francisco Bay Area, Sahoko uses qualitative methods to validate emerging technologies and create user research-driven designs. She employs this approach as she partners with Meshki’s design, development, and engineering teams to deliver product design features and roadmaps to develop products and services for clients. Her extensive research and development skills and hands-on projects have laid the foundation for our future endeavors in the mentioned fields. Sahoko also aids Meshki with its ambitions for developing cutting-edge solutions for assisted living design and tackling the important issue of houselessness using AI, robotic technology, and applying sustainable design principles.

Sahoko has extensive experience in landscape architectural design and research. While completing her Ph.D. in Geography at the University of California, Davis, she assisted the team at Meshki with several design, planning, and research projects in this space. One of these projects was the complete landscape design of Cruess Hall at UC Davis. With her input, the team came up with several innovative ideas, including the design of adaptive furniture for students to use on campus and the creation and presentation of ReFrame, which is UC Davis Design Department’s installation prototype for the prestigious Sofa Chicago event.

Continued collaboration between Sahoko and the team at Meshki has resulted in several successful projects over the years, and her expertise in this space presents a great opportunity for clients looking to bring their visions to life.

Walmart

  • Experience
  • 2016

Review Walmart's in-store lighting strategy to improve the quality of lighting for products on its shelves.

Mahan was enlisted by Walmart, one of the world’s leading consumer goods retail chains, to review and overhaul its in-store lighting strategy to improve the quality of lighting for products on its shelves. With the current lighting system, products were appearing dark in the eyes of shoppers and not being represented in an ideal way. Through the smart introduction of shelf lighting with new positioning and angles, products were better represented visually with fewer shadows.

01
Challenge

Walmart stores were facing a major issue: merchandise on shelves was not being presented in an ideal way due to lighting. Since the stores were using uniform linear fluorescent ceiling lighting to illuminate the entire store, shelf space was not being hit with direct light and, therefore, products were appearing darker than they should be. Walmart’s remedy for this problem was to simply increase the output from the existing light sources.           However, this approach did not consider that adjusting light intensity while maintaining relative distribution will not change brightness perception, since humans perceive brightness in relative terms.

Full Report -> Full Report ->
01
02
03
04
02
Solution

Given the current lighting challenges Walmart was facing, Mahan proposed a complete overhaul of the in-store lighting strategy. The team recommended that Walmart reevaluate the placement and direction of the light sources. To accomplish this, the plan was to maintain the current lighting sources specifically for ambient store lighting, while introducing new light sources more closely positioned and angled to ensure that products were displayed perfectly. Multiple options were presented for the shelving lights, coupled with various levels of brightness on the ceiling lights, for Walmart to consider. As a result, a new lighting strategy was put into place to better suit the needs of their customers and enhance the shopping experience.
03
Result

Mahan developed virtual simulations for the different ceiling and shelf lighting options to depict how they would look in the retail store environment so that Walmart could make an informed decision about how the company wanted to proceed. With various wattage capacities and percentages, along with expected energy cost savings, the team was able to validate which options would work best.

Credits

Client
Walmart

Associate with
California Lighting Technology Center (CLTC), UC Davis

Year
2016

Role
Chief Development Engineer in Lighting